Are you looking for ways to get fans on QQ online? If so, you’re not alone. Many celebrities use the social networking site. For instance, the Chinese boy band TFBoys boasts 42 million QQ followers – more than the famous British boy band One Direction! The group also uses WeChat, a more intimate app. Both apps offer opportunities for international marketers.
Weibo is a social network that enables brands to communicate directly with their fans, and also allows them to sell their products. It has become a popular marketing channel in China. Weibo and QQ online, a Chinese instant messaging platform developed by Tencent, are very similar in some respects.
Tencent has made it easy for its WeChat fans to connect with other WeChat users. The company launched account linking between WeChat and QQ online to help people move their social graphs from one service to another. The new feature only allows people who already use both services to use the feature. The new feature helped attract more WeChat users and QQ users, resulting in the growth of both services. In November 2011, WeChat surpassed QQ as the most popular messaging app in China, overtaking Xiaomi’s MiTalk messaging app.
With over 530 million registered users, Qzone is the most popular social networking site for teenagers. However, with such a large user base, the site can be challenging for marketers. Young people are typically not into branded social media, and Qzone has been known to offer low-quality copies of popular games. This has resulted in a limited number of free games, as well as a restriction on adding games unless you pay a fee.
WeChat influencers on QQ can be a useful source of leads for brands. Many of these influencers invite their fans to large group chats to promote their products. Brands can create their own fan groups or partner with KOLs to get their products in front of the masses. Brands can also offer exclusive fan discounts to drum up interest. Because advertising on QQ is based on bidding, brands can choose to pay a high or low amount depending on how much they want to spend.
Supercell’s partnership with Lisa from BlackPink
Supercell’s partnership with Lisa from BlackPop is an excellent example of KOL marketing in action, as it has helped the game reach millions of users. The pop star appeared in advertisements for the game in multiple QQ channels, which not only increased its popularity but also got the game widespread media coverage. To maximize the effect of KOL marketing, the company can combine traditional advertising methods with KOL marketing. QQ online is an integrated social networking site and mobile application, with over a billion users.
Origins of QQ
The origins of QQ are not completely clear, but it is believed that it started in the popular MMORPG Warcraft II. The use of the emoticon ‘QQ’ is commonly associated with gamers who have been defeated in the game. The emoji is often pronounced like a crying face. In the game, players can type QQ as a way of showing their dismay and sadness after making a mistake or letting an enemy escape.