Fashion Nova, a top-performing e-commerce fashion retailer, has become a household name in the fashion and lifestyle niche. The fashion brand has caught the attention of fashion lovers due to its affordable, stylish, diverse, and size-inclusive outfits.
Since its launch in 2006, Fashion Nova has been working towards producing clothes for customers from all walks of life. You don’t have to be a celebrity, a mogul, or have a perfect body to find an ideal outfit at the world’s leading fashion retailer.
Fashion Nova has got all customers covered. After identifying a gap in the market where other brands had neglected the needs of diverse body shapes and sizes, the fashion house came in with a solution. Fashion Nova started producing apparel for diverse body types while maintaining their appeal and affordability.
After several years of learning and understanding his customers’ individual needs in his store, Richard Saghian, Fashion Nova’s founder and CEO, launched the Curve Collection in 2016. The new clothesline aimed at tapping the undiscovered market of women who didn’t fit in the ‘model figure’ category.
The fashion brand, therefore, targeted about 67 percent of the American population that other brands had ignored. In this new fashion line, shoppers could find the same product in a wide range of sizes, from XS to 3X.
In 2018, Fashion Nova partnered with the iconic artist and influencer Cardi B to launch a new denim line. The all-inclusive denim collection entailed a vast selection of shorts, booty-shapers, distressed and stretcher jeans.
“No two bodies are alike, we get that. You need more than basic denim stitches. We’ve sourced the best fabrics that blend superior stretch and softness – while lifting and sculpting – to fit your true form,” said the e-commerce fashion brand in a statement.
From this new denim collection, customers could also choose from a wide variety of washes, including black, white, light, medium, or dark. The jeans were also super stretch, comfort stretch, rigid, or super soft to suit various body shapes.
Fashion Nova’s online marketing strategy has also incorporated the promotion of positive body image. After introducing a clothesline that accommodates various body shapes and sizes, the leading fashion brand is also actively engaging its fans and customers on social media.
Fashion Nova, a fast-growing fashion brand, appreciates size diversity among its customers by encouraging them to post photos wearing the brand’s clothes on Instagram and tag Fashion Nova. The top-performing fashion brand uses models from different regions, races, and of diverse body shapes/sizes to pose in its outfits.
Fashion Nova has been partnering with various influencers from diverse backgrounds to promote its apparel. For instance, the fashion brand teamed up with Meghan Stallion, a Grammy-winning artist, while launching Fashion Nova swimwear and a western-style denim collection.
Fashion Nova included curvaceous celebrities in their marketing strategy. The e-commerce retailer collaborated with Tess Holiday, a curvy model who’s inspired women with similar body shapes to appreciate their bodies and flaunt their gorgeous curves.
Tabria Majors, a mega influencer, has also been endorsing Fashion Nova outfits on her social media sites. Other celebrities who’ve helped promote the fashion brand’s body positivity campaign include Cardi B, Kylie Jenner, Amber Rose, Tamar Braxton, Tiffany Keller, and Cristal Serrano.
