SEO is a monthly process, as we all know. There is no single solution that you can implement once and be done with. It is for this reason that I am a bit confused when I encounter blog owners who don’t update their old content.
It’s a great way to increase your traffic and rank. It is much easier to rank an old article higher than to rank one new.
I have decided to show you how Google Freshness works and how you can update your old content.
How to Correctly Update Your Content for SEO?
Find Your Ranking Keywords
You must first decide which article you want to update. It’s not a good idea to update an article that’s already in the top 3.
This is your goal:
The top 15 can reach the first pages with one boost. Articles that have dropped from the top three and are still on the first page may also be included.
This research can be done by analyzing the keywords that you are ranking for.
All Things Can Be Repaired
An unfinished article can ruin the user’s experience. This will cause iframes to break, images from other websites to disappear, and outbound links to stop working. You can fix tons of mixed content issues by performing a search and replacing processes from HTTP to HTTPS.
You can add more words to your article
The research can be done manually or by using SEO tools. Take a look at the top five pages and note the following:
- Keywords that are semantically related
- Backlink sources
- Relevant words
- Average Flesch Readability Score
You can automatically add tables of content to your articles using the integrated module (the Enfold theme has this feature built-in), or using a table of contents WordPress plugin.
Increase Your Linking
You should also work on improving your internal linking if you are updating your content.
In your updated article, include multiple links to other blogs you have added since the article was published.
You should also do this work the other way. Look for pages that mention your main topic and ensure there is a link to the updated article.
Modify the Publishing Date
The SERP often shows the publication date of an article. This information has a significant impact on the page’s CTR.
Search Engines take into account your CTR when ranking pages in the SERP. Also, make sure to update your article for date-specific terms.
Your WordPress page allows you to easily change the publishing date. You can edit the publishing date in the upper right corner.
Check and Correct Your Grammar
Grammar is essential, especially when someone can see the error from far away. Human beings make mistakes. We make mistakes and either miss a letter, or we put another one.
We need help that isn’t human-made.
There are many plugins and apps that can check your content and let you know if there are any errors. This plugin is amazing and checks my content on WordPress or Google Docs, then corrects any errors with a click.
Google considers how recent or up-to-date an article is.
Your article can be updated and improved by:
- Increase the rank of the page
- Traffic Boost
- Start the article’s life cycle again.
When updating your article, make sure it is relevant, interesting, and complete. Add more information, fix broken links and images, and improve your grammar. Australian guest post service can help you increase your website rank and improve SEO.