You might be a small organization, a content creator, or a big corporation. Either way, you can’t ignore the value of good keyword analysis. Keyword research is the process of gathering keyword ideas, terms, and phrases that people, specifically your potential customers, type into a search engine when searching for something. It’s used to determine what subjects users are looking for and which words should be used on your website and digital content.
Keyword research is critical for your business if you want to have relevant content and understand your target audience. Here are the best keyword research tips you can follow.
The Best Tips for Keyword Research
1. Use Negative Keywords
Negative keywords are the words you don’t want to target in your PPC campaigns. This may seem strange, but they can work to your advantage.
They help to narrow down the number of search engine users who will see your content by allowing them to reach those who seem more fit for your website. For example, maybe you want to sell courses online. You can choose to add the word “free” as a negative keyword so your site won’t be shown to those who are searching for free courses and aren’t going to pay you anyway.
Yes, your overall search number may be lower, but your content will be shown to only those who are really interested in it.
2. Keep an Eye on The Competition
The SEO competitor analysis is always a good idea – whether for being aware of the market or finding inspiration. If you don’t have a clue about what keywords to choose, you can always look to see what’s working for your competitors. There are many research tools you can use to find out what’s ranking best in the market. Additionally, you can not only analyze the overall websites but even any individual page you want. This method allows you to find even more relevant terms for each of your topics.
3. Use Localized Keywords More
Localized keywords are the real game-changer in the SEO world. You should really start focusing on them more. It’s a great idea to target users who are closer to your physical store locations or if you provide services in particular language. Maybe you offer a software like Trello but with an Italian interface. It’ll be a waste of money to target the whole world for an Italian software, right?
Perform a deep keyword analysis to find out what words are the most popular in the areas you want to target. Sure, your overall traffic will be lower but you won’t waste your resources on people that aren’t your potential clients, to begin with.
4. Use Google Suggest
Google is the best and most popular search engine that you can find. It always tries to improve the user experience and its search engine results.
Google always suggests phrases when you search for certain keywords. Most people will click on one of those suggestions instead of writing their own words. So not taking advantage of this method is a lost cause. This tool can suggest a vast amount of ideas and long-tail keyword options. All you need to do is type your general keyword in the Google search toolbar and see what suggestions the search engine makes in return. Choose the ones that seem more suitable for your subject.
Many other aspects, such as how you use keywords in your content and how you structure your site design, can have an impact on your SEO. The process of keyword research is never-ending. The keywords you can and should target will change over time, just as the most popular keywords change month to month. These keyword research tips can assist you in going beyond basic keyword research to uncover a variety of additional keyword possibilities.