Local SEO is a search engine optimization (SEO) strategy that allows your business to appear higher in Google’s local search results. Finding local keywords, optimizing a company’s Google My Business profile, and creating “NAP” citations are all common local SEO tasks. It is carried out by businesses that want to be found more easily online by local customers.
Local Search Grid
Local Search Grid is an SEO tool provided by bright local that can show you your company’s granular ranking. Rather than providing a single ranking number for the entire city, the grid tells you where you rank from one street to the next, allowing you to identify your true competitors. With the help of this tool, you’ll be able to see how rankings change depending on where people search. A local search grid can help you by Improving your insights by getting a clearer picture of your search results. Get a real-time picture of how you’re performing in local searches and determine where you should concentrate your efforts.
Steps to Boost Your Local SEO With a Local Search Grid
To View Local SEO Results, Configure Your Local Search Grid Report First
To create your first local search grid report, you must first enter your Google My Business location (GMB) via Google search or the Google Maps URL of your GMB profile. Following that, you can enter the keywords you want to monitor. Next, in the map criteria section, choose the size of the grid. For a more precise result, choose the maximum grid size. Then, proceed to the general settings option, after filling out the general setting option, which includes the name of the report and the frequency at which you want the report to run, you can now see how your business ranks in the areas you selected. On the map, you may notice a series of different coloured markers.
1. Compare Your Company’s Position in Each Local Search Location
The different colored markers mentioned in step one indicate what position your listing ranks for in that specific area on the map. You can see the green, yellow, and red coloured markers; the green marker indicates a high amount of local search traffic, the yellow marker indicates a moderate amount of traffic, and the red marker indicates very little traffic. You’ll also notice that red markers are usually farther away than yellow markers, while green markers are the closest. The lower the traffic, the further the search is from your business location. You can now make more informed decisions about where your local traffic comes from and where it could be improved.
2. To Determine Your Local Rankings for Individual Keywords, Use the “Map Rank” Metric
This step explains how to track the rank of an individual keyword. Simply click the keyword at the top of the map to see results for each individual keyword. With this step, you will have an in-depth understanding of which keywords are ranking in which areas of the map, and you will be able to track and resolve any unexpected problems with your keywords based on location.
3. How to Use This Information to Improve Your Rankings
Now you can see a complete list of your competitors in your chosen area, as well as their average rank, reviews, ratings, and category sections; all of these are determining factors in how much traffic you receive in your chosen area. If your ranking for a keyword is not good across the grid, it means that the keyword you are using is not a good fit for that location, and you should change the keyword to be more competitive in search engine results pages (SERPs) for that more valuable keyword. You can improve your keyword ranking in this manner.
4. Put an End to Spam Listings
Using the Local Search Grid, you can now easily view and report listings that Google may consider spam. Scroll down to competitor listings and click the report button on the far right of the spam listing to report it as spam. Reporting spam listings will make more space available for quality listings.
5. Check Your Google Listing for Spam Warning Signs as Well
Even if you are an SEO lawyer, you must ensure that Google does not mark your listing as spam. by following the same guidelines as in step 5 you can check the quality of your own listing.
6. Remember to check the Local Search Grid on a regular basis to stay at the top of your customers’ minds (and Their SERPS)
Maintain regular monitoring of the local search grid tool to ensure that you are not losing rankings.
7. Export Customized Reports with Local Ranking Data to Demonstrate Your Progress
You may want to create a printed report to share with clients or co-workers now that you have obtained the necessary data about your local listing. Simply click the “actions button” in the upper right-hand corner, followed by “view external report.” You now have a gleaming new report to show your clients and co-workers.
using all of these steps, you can kickstart your local SEO with the help of the local search grid tool.